Pop Thoughts With Popology Now
Who better
to ask their opinions on pop music than the person behind Popology Now. I got the awesome opportunity to ask Richard Baxter, the head behind Popology Now, some questions regarding what has been happening in the pop music industry. Popology Now is a pop music experiment that keeps you updated on all of the latest pop music news. I was supremely impressed by how updated Popology Now is on all of what is happening in the pop music industry, especially with Richard being the only one behind it. I want to give a huge thanks to Richard for taking the time to answer these questions!
1. I've recently have become obsessed with Dumblonde. Do you think that they've done a good job creating their own image?
I'm so glad you've listened to them! I think they've done a pretty good job, thus far. They've done a terrific job separating themselves from the old brand entirely. There's not even a smidgen on Danity Kane in the music, videos, performance, or photo shoots. I still think they have a ways to go (starting over takes time especially after the way DK ended), but they're well on their way and making all the right steps to stand on their own as dumblonde.
2. Do you think that older artists, like Madonna and Janet Jackson, have a hard time connecting with the younger generation?
Yes. These are two totally different cases, however. With Madonna, she constantly tries to chase what's happening instead of reinventing pop music. Rebel Heart was a great album and Living For Love was a great single...but because of her age, she will not be played on the radio - thus a younger audience will not gravitate to her. A lot of younger audiences don't really like to see a 50-something year old woman try to act like something she shouldn't be. It's very confusing and hard to digest.
Janet, on the other hand, has basically been erased from pop culture after the Super Bowl fiasco. She can't connect with the younger generation because they simply have no knowledge of her influence.
With that being said, these two do not have to compete with the Ariana Grandes of the pop world. With their latest albums and tours, they've proved they still have what it takes to cater to their fans and deliver music that can stand up against their back catalogue.
3. Madonna has experimented with premiering her music videos on Snapchat. Do you think that this is a social media platform that artists should utilize more?
No. Emphatically, no. Streaming is the new model, yes, but I personally find it tacky if nothing isn't uploaded to VEVO (especially an artist like Madonna where it seems desperate to jump on the latest trend). I think artists should simultaneous debut everything everywhere - radio premiere, iTunes, Spotify, and VEVO all at once in order to fully gauge if a song is a success (and to avoid any leaks).
4. Regarding all the legal battles Kesha has been involved with lately, do you think she has more than a fighting chance to successfully make it back onto the music scene?
The entire situation is terrible and someone's career will be damaged. Unfortunately, it may be (and probably will be) her's. If she does come out of this relatively ok, she will not be the Kesha we knew - which may have an effect on commercial success if the pop audience doesn't respond well to her change in sound and direction. I don't know what to expect or when it expect it, but all I know is I'm sitting and waiting for her next move.
5. How long is too long for artists to take a hiatus on music and then reemerge back onto the scene successfully? Anything that they can do to make that a solid comeback? Do you think Adele will do a good job of this?
Adele is the exception. Adele could do anything, people would buy it, and it would destroy records. That's just the type of artist she is - raw and authentic. We don't have many of those. A lot of our favorite pop stars are disposable and put out music every year. While I think that is smart to build up someone's brand and status, it shouldn't be something everyone does.
The right song resonates on a universal level. If an artist is able to tap into the emotions of their audience, stay true to their artistry, and be missed by the general public then every "comeback" could be a success. If they continue to churn out garbage, then they will ultimately fade away.
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